Marketing + PR Projects

I worked with a team of 4 others to help a local yoga studio address the problem of how to get more men in the studio. I conducted primary and secondary research, worked directly with the studio's owner to gather information, and created the "Grab a Guy" campaign. Our goal was to target current studio members, primarily women, and use them to reach our target audience, males. We designed in-store assets, social media posts, and email templates to promote this campaign. 

 

Presentation with Promotional Assets

Research Finding

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I worked on a campaign with a class of 22 advertising and PR students for the freight train company CSX. We were asked to create a train safety campaign that could be applicable across college campuses in the U.S. We divided into the strategy, social, research, creative, and PR/events team to execute our train safety toolbox. We encouraged students to take a risk that's worth it, rather than making an encounter with train tracks an unnecessary risk. My main role was on the PR efforts, events, and study abroad scholarship details. 

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Campaign Website 

My Timesheet

I researched Ladera Resort and created a plan for implementing a digital campaign promoting weddings at this facility. I suggested using Pinterest, email marketing, and Google Ads as my main platforms. I also suggested implementing Google Analytics to track progress with metrics and goals. I used Google Ads to create keywords to reach my target audience and created return on ad spend data for a hypothetical budget of $24,000.

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Measurement and Strategy Plan

I compared Constant Contact and Mail Chimp's email marketing platforms to help pick the best program for a hypothetical client's marketing needs. 

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Mail Chimp vs. Constant Contact Recommendation

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I conducted a blind taste test to see which donut holes people preferred-- Krispy Kreme, Dunkin Donuts, or Kroger brand. We had participants rank sugar levels, greasiness, and overall enjoyment. The idea was to see how brand loyalty comes into play when we make our purchasing decisions. 

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Presentation

Final Paper

I worked with a local art shop to create assets to help position the store as Athens's "one stop art shop." I created a PR plan that included a press release, fact sheet, speech, feature pitch and story, event plan, and social media assets. 

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PR Communication Plan 

We created a digital marketing campaign to increase awareness of Nedza's Waffles and help better communicate on their social platforms.  ​

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Presentation

Final Paper

I worked with a team of 4 peers to conduct quantitative and qualitative research for Chicken Salad Chick. We wanted to assess collegiate involvement with the brand and gathered our data by conducting a survey and focus group. We also used business statistics to find significant conclusions about our data before making suggestions.

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Presentation

Final Paper

I worked with a team of 5 peers to conduct research for the UGA Health Center about the misconceptions students have around antibiotic use. We create a survey, conducted in-depth interviews, and coded secondary data articles relating to student's thoughts.

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Presentation

Final Paper

In my journalism class, I learned AP Style and how to write for various news platforms. Here are three articles I wrote during my time in this class.

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Sample 1- Cooking Classes at UGA

Sample 2-  UGA Miracle Goal Reveal

Sample 3- NFL Alum at UGA